Google’s search engine results pages (SERPs) are constantly evolving to provide users with the most relevant and informative results. Here are some of the new features that Google has introduced in recent years:
Knowledge Graph:

- A side panel that displays information about a specific topic, such as people, places, or things.
- It often includes images, videos, and other relevant content.
- It can help users quickly find the information they need without having to click on multiple links.
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People Also Ask:

- A section that lists questions related to the user’s search query.
- It can help users explore different aspects of a topic and find answers to questions they didn’t know they had.
People Also Search For:

- A section that suggests related search terms that users might be interested in.
- It can help users discover new topics and expand their knowledge.
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Featured Snippets:

- A concise summary of information from a relevant web page.
- It appears at the top of the SERP and can help users quickly find the answer they are looking for.
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AI Overviews:

- A new feature that uses artificial intelligence to generate concise summaries of complex topics.
- It can help users understand complex topics more easily.
Local Pack:

- A section that displays relevant local businesses based on the user’s location.
- It includes information such as business name, address, phone number, and reviews.
Image Pack:

- A section that displays images related to the user’s search query.
- It can help users quickly find the visual content they are looking for.
Video Carousel:

- A section that displays videos related to the user’s search query.
- It can help users find relevant video content, such as tutorials, how-to guides, or entertainment.
These are just a few of the many new features that Google has introduced in recent years. As Google continues to evolve, we can expect to see even more innovative features in the future.